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Data protection statement

 

We believe that transparency is the key to any healthy relationship. At MYLEDS-SHOP, health is at the heart of our concerns. We appreciate the trust you place in us by entrusting us with information that is important to you, and we want to be transparent about how we use it.

Here we describe the privacy practices for our devices, websites, products and service. You'll learn what data we collect, how we use it, the control we give you over your information, and the steps we take to ensure its security.



THE INFORMATION WE COLLECT
When you use our Services, we collect the following types of information.

INFORMATION YOU PROVIDE TO US



- ACCOUNT INFORMATION

Certain information is required to place an order on our site such as your name, email address and in some cases, your cell phone number.



- ADDITIONAL INFORMATION



If you contact us or participate in a survey, contest or promotion, we collect the information you submit such as your name, contact information and message.



- INFORMATION CONCERNING THE PAYMENTS BY CARD



Some MYLEDS-SHOP devices support payments and transactions with third parties. If you activate this function, you will have to provide certain information for the identification and the checking, like your name, your number of credit card, debit or other, the expiry date of your card, and its code CVV. This information will be encrypted and sent to your card's network which, upon approval, will send back to your device an "alias" (a series of random numbers) that will allow you to make transactions without exposing your card number. For your convenience, we retain the last four digits of your card number along with the name and contact information of the card issuer. We do not retain your transaction history.



If you purchase a MYLEDS-SHOP product on our website, you provide your payment information, i.e. your name, credit or debit card number, card expiration date, CVV code, and billing address. We do not retain this payment information. We do retain your shipping address to fulfill your order. Please note that third party payment organizations may retain this information in accordance with their own privacy policies and terms.



INFORMATION WE RECEIVE FROM YOUR USE OF OUR SERVICES



- DEVICE INFORMATION

 

 

- DEVICE INFORMATION

Your device collects data to estimate various parameters such as the number of steps you take, the distance you travel, the number of calories burned, your weight, your heart rate, your sleep phases, your activity minutes and your location. The data collected will vary depending on the device you are using. When your device syncs with our watch, the data stored on your device is transferred from your device to our servers.

- GEOLOCATION INFORMATION

The Services include features that use precise geolocation data, including GPS signals, from the device's sensors. We collect this type of data if you allow us access to your location. You always have the option of removing this access using the settings on your mobile device. We may also obtain your approximate location from your IP address.

- USAGE INFORMATION

When you access or use our Services, we receive certain usage data. This includes information about your interactions with the Services.


We also collect data about the devices and computers you use to access the Services, including IP addresses, browser type, language, operating system, MYLEDS-SHOP device or mobile device information (including application and device identifiers), pages visited, location (depending on the permissions you have granted us), and cookie information.


INFORMATION WE RECEIVE FROM THIRD PARTIES


If you choose to connect your watch on our Services to an account you have on another service, we may receive information from that other service. For example, if you connect to Facebook or Google, we may receive information such as your name, profile picture, age range, language, email address and list of friends. You may also choose to allow us access to your activity or exercise data from another service. You may stop sharing information from that other service with us by removing your access to that other service.


HOW WE USE INFORMATION


We use the information we collect for the following purposes


TO PROVIDE AND MAINTAIN THE SERVICES



By using the information we collect, we are able to provide you with the best possible experience.


TO IMPROVE, PERSONALIZE AND DEVELOP THE SERVICES

 

 

IMPROVE, CUSTOMIZE AND DEVELOP THE SERVICES


We use the information we collect to improve the Services and develop new ones. For example, we use this information to protect you from errors; perform data analysis and testing; conduct research and surveys; and develop new features.



When you authorize us to collect specific information about your location, we use that information to provide and improve certain features.



We also use your information to make inferences and show you more relevant content. Some examples include:

- Information such as your height, weight, gender and age allows us to improve the accuracy of daily statistics related to your exercise and activity such as the number of calories you burned and the distance you traveled

- Based on your sleep data, we can make inferences about your sleep patterns and provide personalized advice to help you improve your sleep.

- We can personalize your activity and exercise goals based on your previously set goals and your activity and exercise data history.



PROMOTE SAFETY AND SECURITY



We use the information we collect to promote the safety and security of our users and third parties. For example, we may use this information to facilitate safe payments for users, protect against fraud and abuse, respond to a legal request or complaint, conduct audits, and enforce our terms and conditions and policies.



We use cookies and similar technologies for the purposes described above. For more information, see our Cookie Usage Statement.



HOW INFORMATION IS SHARED

We never sell our users' personal information. We do not share your personal information except in the limited circumstances described above.



WHEN YOU AGREE OR REQUEST US TO SHARE



You may direct us to share your information, for example, with a third-party application when you give it access to your information. You may withdraw your consent to share your information with third party applications.



FOR EXTERNAL PROCESSING

 

We transfer information to our affiliates, service providers and other partners who process it for us at our direction and in accordance with this policy and all appropriate security and privacy measures. These partners provide services to us worldwide, including customer support, information technology, payments, sales, marketing, data analysis, research and surveys.



FOR LEGAL PURPOSES OR TO PREVENT HARM



We may preserve or disclose information about you to comply with any law, regulation, legal process, or request from public authorities; to enforce legal rights or defend against legal claims; or to prevent, detect, or investigate illegal activity, fraud, abuse, violations of our terms, or threats to the security of the Services or the physical safety of any person.



Note: It is our policy to notify you of any legal process that seeks access to your information, such as search warrants, court orders or subpoenas, unless we are prohibited by law from doing so. In cases where a court order specifies a non-disclosure period, we will send a delayed notification after the non-disclosure period has expired. Exceptions to our notification policy include emergency or counterproductive situations, for example, in the event of an emergency involving the danger of death or serious physical injury to an individual.



We may share non-personal information that is aggregated or anonymized so that it cannot reasonably be used to identify an individual. We may disclose such information publicly or to third parties, for example, in public activity and exercise reports, to partners under contract with us, or as part of the comparative community information we provide to users of our subscription services.



If we are involved in a merger, acquisition, or sale of assets, we will continue to take steps to protect the privacy of personal information, and we will notify affected users before any personal information is transferred to a new entity.



DATA RETENTION

 

DATA RETENTION


We retain your account information, such as your name, email address and password. We retain other information, such as your exercise or activity data, because we use this data to provide you with your personal statistics. We also retain information about you for as long as necessary for our company's legitimate interests, for legal purposes or to prevent harm, as described in the section, among others.



ANALYTICS AND ADVERTISING SERVICES PROVIDED BY THIRD PARTIES


We work with partners who provide us with analytics and advertising services. This includes helping us understand how users interact with our product, serving ads on our behalf on the Internet, and measuring the performance of those ads. These companies may use cookies and similar technologies to collect information about your interactions with the Services and other websites and applications. To learn more about our privacy choices, please see our Cookie Usage Statement.



OUR POLICIES REGARDING CHILDREN


We recognize the importance of taking extra steps to protect the privacy of children.



We work hard to keep your information safe. We use a combination of technical, administrative and physical controls to keep your data safe. This includes the use of Transport Layer Security ("TLS") to encrypt many of our Services. However, no method of transmitting or storing data is completely secure. If you have a security concern, please contact us.



OUR INTERNATIONAL OPERATIONS AND DATA TRANSFERS


We operate internationally and transfer information to the United States and other countries for the purposes described in this policy.



We rely on several legal bases to lawfully transfer personal data around the world. These include your consent, the EU-US and Swiss-US Privacy Shield Principles, and the European Commission-approved standard contractual clauses, which require certain privacy and security protections. MYLEDS-SHOP respects the principles of Privacy Protection regarding the collection, use and retention of personal information.



MYLEDS-SHOP remains responsible for the Personal Information it transfers to third parties who process it on its behalf as described in the section "How information is shared".

 

EUROPEAN PRIVACY DISCLOSURES
If you live in the European Economic Area (EEA), the United Kingdom (UK) or Switzerland, please see these additional privacy disclosures under the European Union's General Data Protection Regulation ("GDPR").

We never sell our users' personal data. We work with partners who provide us with advertising services as described in the Analytics and Advertising Services Provided by Third Parties section. To learn more about how these partners collect data and your options for controlling the use of your information for interest-based advertising, please see our Cookie Usage Notice.

CHANGES TO THIS POLICY
We will notify you before making material changes to this policy and give you the opportunity to review the amended policy before deciding whether to continue using our Services.